Some work that I am proud of

Liquorland's Supplier Portal

UX Lead, Liquorland (Foodstuffs NZ), March 2023 – August 2025

Concepts/Prototyping Technology production Strategy/Management Service Design

Liquorland had a critical business problem, it was using spreadsheets to confirm and distribute promotions and rebates between its ~175 stores and 60 preferred suppliers each month. Over the course of two and half years we built a custom web application to replace these business processes.

My role: Project Lead/Product Manager, UX Lead

Continue Reading

Estimated total for online shopping

Senior UX Designer, Countdown Supermarkets (Woolworths NZ), 2022

UX Research Analytical Research

Delivering on the design principle of trust we updated the online checkout to use "Estimated total" to help customers, increasing conversion rates, incremental revenue and reducing call centre issues due to misunderstanding of how payment works for online shopping.

My role: Senior UX Designer in Checkout & Pay squad

Continue Reading

Air Traffic Controller Operational Tool UX Design

Private client of Theta – New Zealand, 2019

UX Research Design Discovery Concepts/Prototyping

Project to design an operational tool's user interface for Air Traffic Controllers in New Zealand to be used in radar centres. The new tool had to replace existing methods for Controllers to assist pilots with safety procedures.

My role: Lead UX Designer for this 2-month project.

Continue Reading

Medical Equipment User Interface Design and Ergonomics

Independent UX Researcher & Designer – Private Client (Japan), 2017

UX Research Usability Review Concepts/Prototyping

Project to design a system which meets the needs/workflow of Doctors, Nurses and Technicians, addresses existing equipment issues and reduces overall procedure time, whilst not interrupting patient standards of care.

My role: Lead UX Researcher & Analyst for this 9-month project.

Continue Reading